![]() ![]() ![]() Hiring with personal bias and urgency can have devastating consequences. These principles serve as a consistent guide for all levels of the company and are used to evaluate new projects and solve problems. ![]() After months of discussions and debates, the team settled on ten principles, which have been growing since then. ![]() In 2004, Amazon's leadership team, led by Mike George and Robin Andrulevich, created a leadership training program that aimed to define what leadership meant at Amazon. To maintain this focus, Amazon established its leadership principles, which serve as the foundation for decision-making and guide the company's mission to prioritize customer satisfaction and long-term shareholder value. He combined the resources of book distributors, such as Ingram and Baker & Taylor, with the growing internet infrastructure to launch in July 1995.įrom the beginning, Bezos instilled a customer-focused and high-standards approach into the company culture. He decided to start an online bookstore, recognizing that books were ideal products for online sales due to their lightweight and uniform size and the ability to offer a vast selection through the use of an online platform. Jeff Bezos, the founder of Amazon, saw the potential of the internet in 1994 when he read a report forecasting a 2,300% annual growth in internet usage. ![]()
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